Paid social
Meta and paid social campaigns for arts and cultural organisations.
We work out who you are trying to reach for each show, exhibition or campaign, and how to find them without wasting budget on people who were never going to book.
Campaigns that sell tickets, not just reach
Facebook and Instagram can fill seats, but only if the campaign is built around real audiences and tracked properly. Reach and clicks are nice. Ticket sales are better.
We plan, run and report on paid social for arts and cultural organisations. We work mainly in Meta, and can advise on other platforms where they suit your audience.
How we help
Audience strategy
Campaign setup and management
Our monthly retainer takes the pressure off you, with ongoing management of your paid accounts handled by our team. We keep accounts optimised and make sure budget is not wasted.
Creative testing
We test images, video and copy in a structured way, so you learn what works for your audiences and can use it in future campaigns.
Meta Pixel and Conversions API tracking
Paid social is only as good as its data. We set up the Meta Pixel and the Conversions API properly, with cookie consent respected, so Meta can see your ticket sales and your reports match reality. See ourmeasurement service for the wider picture.
Reporting tied to ticket sales
Clear reports that connect spend to bookings, written in plain English. You will know what worked, what did not and what we suggest next.
Starting with an audit
Not ready to hand over your accounts? We can audit your current paid social setup first and give you a report with recommendations and actionable next steps.
We usually look at your Meta account, your tracking, your cookie consent and how your website supports the campaigns.
Prefer to do it yourself?
Our Facebook Ads for Arts Marketers course is a good place to start, and we can run bespoke training for your team. Working on Google Ads instead? Take a look at Google Ad Grants.
Get your next campaign tracked properly
Tell us what you are promoting and where your tracking stands. We will tell you what we would do.