Measurement that works for you

Accurate, reliable analytics for arts and cultural organisations.

Get in touch

We bring meaning to measurement

Good data does two jobs. It works in the background, optimising your ad performance, building audience lists and flagging problems. It also gives you clear answers when you need them: which campaigns sold tickets, where people drop out, and what's worth doing more of.

We're the sector experts in Google Analytics, Google Tag Manager, server-side tracking, Meta Conversions API and cookie consent. We make your measurement accurate, keep it that way, and connect it to the decisions you need to make.

The problem

Many teams have a Google Analytics property full of data, but no clear way to get answers from it.

On top of that, tracking can break without warning. Promoters want you to add tags to landing pages. Cookie consent banners need to be configured properly. There’s a lot to get right.

Even when tracking is working, it's getting harder to measure accurately. Browser restrictions and consent choices mean ad platforms see fewer of the bookings they drive, so they optimise badly and your campaigns look less effective than they are.

What we do

  • An audit of your GA4, Google Tag Manager, key events, consent setup and data quality.

    You get a clear list of what to remove, repair and improve. A good starting point if your tracking doesn’t fill you with confidence.

  • Server-side tracking improves your data strength, giving your analytics and ad platforms a better picture of what’s happening.

    Depending on your needs we can set up full server-side tracking, or focus on the Meta Conversions API.

  • Consent banners often block too much, too little, or the wrong things.

    We check that your consent setup is compliant, that tags respect people's choices, and that you're not losing more data than you need to.

  • For those that want to be truly data-informed and audience-focused, we can help you develop a plan for what to measure, how, and who owns it.

  • Custom reports and dashboards (built in Google Analytics or Data Studio) built for teams around your organisation and the decisions they need to make.

  • Based on our experience of innovating our own service delivery, we’ll work with you to understand how AI assistants could be brought into your tracking setup, reporting and data monitoring workflows.

How we work

A one-off project. Most clients start with a health check or a specific piece of work, such as server-side tracking or a dashboard.

Ongoing care. Tracking needs looking after. We can monitor your critical tracking and purchase data, review site changes before and after they go live, investigate anything unusual, and meet regularly to go through it.

Support for your team. If you have in-house analytics skills, we can provide specialist advice and training based on our experience of working across a wide range of organisations and use cases.

Who we've worked with

LOGO

logo

Logo

LOGO

  • "Since One Further started managing our account, we have seen huge increases in reach, clicks and conversions month-on-month. It is also a huge load off the mind and team’s workload".

    -- Rich Mix

  • “We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”

    -- Valued Client

  • “Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”

    -- Procurement Lead

Let’s talk

If you're not sure your numbers are right, or you're not getting the answers you need, we'd like to hear about it.

Get in touch