Free guides, resources, and downloads.
Original research from One Further, newest first.
2026
We repeated our study of 100 UK cultural organisations a year on. Search traffic was down 18% year on year, a second consecutive year of decline.
2026
How the search visibility of 100 major US arts and culture organisations changed between the start of 2025 and 2026.
2026
How 100 UK arts organisations are performing in Google search. Half improved and half declined, with performing arts ahead of museums and galleries.
2025
A survey of 165 arts and culture organisations on social channels, AI, the challenges they face and what they are focusing on next.
2025
How arts and culture organisations use Google Ad Grants, based on account data and a survey of organisations in the UK, US and Australia.
2025
What Google's AI-powered search means for visibility, traffic and audiences, based on search data for 100 UK cultural organisations.
2023
A benchmark report using data from 50 museums and galleries to show how people find and use online collections.
2022
Commissioned by Art Fund and the Museums Association: the impact of digital on museums and galleries, seen through the projects they have funded.
2022
A sector-wide survey of the state of content creation in the cultural sector: who produces it, what gets made and the challenges involved.
Slides, notes and links from talks we have given, newest first.
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