Spektrix services

What we can do for you

Arts organisations turn to us when they want to make sure they’re using Spektrix correctly. We’ll make sure that your Spektrix integration is talking to your analytics services and that your entire checkout process is compliant with the latest cookie and privacy regulations.

We’ve spoken at the Spektrix conference and have presented at their online webinars.

Analytics and reporting

Google Analytics 4 tags and settings: We’ll check your website’s Google Analytics 4 setup to make sure it’s working right — you’d be surprised how often we see mangled GA4 integrations. We’ll then make sure Spektrix and GA4 are talking to each other and sharing data appropriately.
Dashboards and reports: The Google Analytics 4 interface is a little sparse when it comes to reporting. We’ll create a set of useful reports and practical dashboards to give you quick, easy access to the data you need, when you need it.
Training: Once everything is up and running we’ll arrange training sessions for your staff, explaining how reports work, where to find important data and demonstrating how everything fits together.

Usability and audience research

Our approach to usability and audience research uncovers how people are really using your online spaces, identifying any problems and highlighting areas of opportunity.

We use a wide range of tools and techniques, depending on the nature of the project. In-person and remote usability testing is combined with visitor and audience surveys, alongside heatmaps and behaviour recordings — whatever is most useful for the project.

You’ll get a full report with recommendations on what can be done to improve your website.

Training

We’ve trained individuals and teams at countless organisations over the last decade. Here are some examples of what we cover:

Getting started: Not sure how Google Analytics 4 works, or how it can be used alongside Spektrix’s own reporting? We’ll give you the foundational knowledge you need.
Next level reporting: We’ll show you how to make the most of Google Analytics 4’s reporting and how to build custom dashboards in Looker Studio.
Individuals or groups: Most training is delivered online, but in-person sessions can often also be arranged.

Common issues we fix

When we look at a client’s existing setup, we often find that things are a bit of a mess. These are the problems we see most:

Google Analytics 4 properties with no ecommerce tracking
Duplicate tracking code producing messy data
Inaccurate transaction reporting
All Spektrix sales being attributed to “Direct” traffic, which isn’t very useful
Tracking code turning up on other people’s websites (this has happened)

Why it matters

Spektrix doesn’t give you the whole story on its own. Sending ecommerce data from Spektrix to GA4 lets you:

See which marketing campaigns, promotions and traffic sources are driving sales
Stop paying too much for ads that can’t see their own conversions
Learn how people are really using your site, and what to improve
Back up funding bids and reports with evidence

Our Spektrix clients

Our Spektrix clients include the Royal Court, Bush Theatre, V&A Dundee, Sheffield Theatres, Hackney Empire, Marlowe Theatre, Kiln Theatre, Oxford Playhouse, Royal College of Music, Belgrade Theatre, Attenborough Centre for the Creative Arts, Polka Theatre and Saffron Hall.

The team has first-hand experience of using Spektrix from previous roles within arts organisations, so we speak your language and understand what the system is like to work with day-to-day. Find out more about us.

Who we’ve worked with

Articles for Spektrix users

Let’s talk

Tell us how your Spektrix setup is working, or not, and we’ll tell you what we’d check first.

Get in touch