Spektrix services
What we can do for you
Arts organisations turn to us when they want to make sure they’re using Spektrix correctly. We’ll make sure that your Spektrix integration is talking to your analytics services and that your entire checkout process is compliant with the latest cookie and privacy regulations.
We’ve spoken at the Spektrix conference and have presented at their online webinars. Our knowledge of Spektrix and arts organisations is second to none.
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In short: we take care of everything.
Google Analytics 4 tags and settings: We’ll check your website’s Google Analytics 4 setup to make sure it’s working right — you’d be surprised how often we see mangled GA4 integrations. We’ll then make sure Spektrix and GA4 are talking to each other and sharing data appropriately.
Dashboards and reports: The Google Analytics 4 interface is a little sparse when it comes to reporting. We’ll create a set of useful reports and practical dashboards to give you quick, easy access to the data you need, when you need it.
Training: We want you be confident in your setup. Once everything is up and running we’ll arrange training sessions for your staff, explaining how reports work, where to find important data and demonstrating how everything fits together.
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Our approach to usability and audience research uncovers how people are really using your online spaces, identifying any problems and highlighting areas of opportunity.
We make use of a wide range of tools and techniques, depending on the nature of the project. In-person and remote usability testing is combined with visitor and audience surveys, alongside heatmaps and behaviour recordings - whatever is most useful for the project.
You’ll get a full report with recommendations on what can be done to improve your website.
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We’ve trained individuals and teams at countless organisations over the last decade.
Training is adapted to your needs, but here are some examples of what we cover:
Getting started: Not sure how Google Analytics 4 works, or how it can be used alongside Spektrix’s own reporting? We’ll give you the foundational knowledge you need.
Next level reporting: Data is more useful when you can analyse and report on it properly. We’ll show you how to make the most of Google Analytics 4’s reporting and how to build custom dashboards in Google Looker Studio.
Individuals or groups: We can design sessions for different group sizes, depending on what you need. Most training is delivered online, but in-person sessions can often also be arranged.
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Why data is important
Bad data is a big problem for marketers. The increasing complexity of privacy and data regulations makes it vital to be on top of how your audience data is being collected.
Digital advertising campaigns rely on accurate data to help track conversions and target relevant audiences. Without good data you’re likely getting poor results or paying too much for your ads.
Funding bids and your monthly, quarterly and annual reports are enhanced by good data.
Good data helps your website developers plan improvements and spot potential usability issues to fix.
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The benefits of upgrading
Spektrix doesn't give you the whole story.
Sending ecommerce data from Spektrix to Google Analytics is essential for understanding how your website and digital marketing campaigns are performing.
Discover how your marketing campaigns, content strategy and promotional activities are driving sales.
Find out which traffic sources are generating the most sales.
Learn how people are really using your site and what can be improved.
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Common issues we can fix
When we investigate a client’s existing setup, we often find that things are a bit of a mess.
Here are just some of the problems we regularly encounter:
Google Analytics 4 properties with no ecommerce tracking
Duplicate tracking code producing messy data
Inaccurate transaction reporting
Tracking code turning up on other people’s websites (this has happened)
All Spektrix sales being incorrectly attributed to ‘Direct’ traffic, which isn’t very useful
Why go One Further?
When it comes to digital analytics in the arts, you'd be hard pressed to find anyone with more experience than the One Further team. Spektrix have invited us on several occasions to speak about analytics at their conference and in online webinars.
Our Spektrix clients include the Royal Court, Bush Theatre, V&A Dundee, Sheffield Theatres, Hackney Empire, Marlowe Theatre, Kiln Theatre, Oxford Playhouse, Royal College of Music, Belgrade Theatre, Attenborough Centre for the Creative Arts, Polka Theatre and Saffron Hall.
The team has first-hand experience of using Spektrix, from previous roles within arts organisations, so we speak your language and understand what the system is like to work with day-to-day.
We’re the safest pair of hands you could find. You can find out more about us here.