Insights

How-to guides, research and notes for people working in digital at arts and cultural organisations.

2026

  1. 2026 Update: The Impact of AI Overviews in the Cultural Sector
  2. Now hiring: Digital Marketer (PPC-focused)Careers
  3. Usability problems on cultural websites. Part 1: finding things
  4. SEO visibility of US arts institutions. Lessons from the data, 2025-26
  5. SEO visibility 2025-2026: how 100 UK arts organisations are performing

2025

  1. Report: The impact of AI Overviews in the cultural sector
  2. How to fix campaign tracking in Google Analytics 4
  3. Conferences and events for arts marketers in 2025

2024

  1. How arts marketers can fix conversion problemsPaid ads, Analytics, Ad Grants
  2. 5 things arts organisations should remember when building a new websiteUsability, Analytics, Cookies
  3. How art galleries can use Google Ad Grants
  4. Tessitura and Google Analytics 4: the complete guideAnalytics, integrations, Tessitura
  5. Insights from UX London 2024Usability
  6. Read these essential culture & tech newslettersContent
  7. Understand your audiences with UX researchUsability
  8. Google Ad Grants for orchestras: how to use $10,000 on search adsAd Grants
  9. Your Universal Analytics data will be deleted in July 2024
  10. Google Consent Mode V2 and what it means for arts organisationsCookies

2023

  1. What we discovered about museum online collectionsAnalytics
  2. Reflections from the 2023 MCG Conference
  3. Google Ad Grants for indie cinemas: $10,000 to spend on search ads every monthAd Grants
  4. How cookie consent managers can mess up your GA4 dataAnalytics, Cookies
  5. Invitation to participate: Benchmarking online collections
  6. 12 website usability issues for museums and theatres to avoidContent
  7. An introduction to Facebook pixels for arts marketersPaid ads, How to
  8. How your museum or theatre website might be sabotaging your ads (and how to fix it)Ad Grants
  9. Google Ad Grants for theatres: How to use free ad spend to boost your online presenceAd Grants

2022

  1. How to set up Google Analytics 4 with SpektrixAnalytics, Spektrix, How to
  2. How to fix SEO mistakes on museum & theatre websitesSEO, How to
  3. The Cultural Content Report 2022
  4. SEO for theatres and arts venues: how to solve common problemsSEO, How to
  5. Digital skills training for the cultural sectorHow to, Training
  6. SEO for museums: How to get it rightSEO, How to
  7. Applying strategy to your content creationContent, How to
  8. Google Analytics 4: lessons learned (so far)Analytics, How to
  9. Cookie consent in museums and theatres: 5 things we’ve learnedCookies, How to
  10. Cookies 101: What cultural organisations need to knowCookies, How to
  11. Webinar: Who are your Missing Audiences?Report
  12. Digital transformation in theatres: What it is and where to beginHow to

2021

  1. What is Content Strategy and why should museums care?Content
  2. How to audit your museum websiteAnalytics, SEO, Content, Usability
  3. How museums can make the most of Google Ad GrantsAd Grants, How to
  4. Strategy in a Structural Break: COVID and the Culture Sector
  5. Let's Get Real: 10 years on and just in time
  6. Museum digital dashboards: What we've learned and where to beginAnalytics

2020

  1. Notes from BrightonSEO, October 2020
  2. Visualised #5: Culture Recovery Fund Grants - Rounds 1 & 2
  3. Using website analytics to improve the ticket buying experienceAnalytics, Usability
  4. Website analytics in museums: how each department can benefitAnalytics
  5. Introducing… Coach: digital training for culture professionals
  6. Visualised #4: After The Intervalvisualised
  7. Visualised #3: National Theatre at Home
  8. Visualised #2: Grants awarded by the National Lottery Heritage Fundvisualised
  9. Visualised #1: Visitor figures for UK museums and galleries
  10. Visualised. Our series of cultural sector data visualisations

2019

  1. Improving data quality in Google AnalyticsAnalytics

2017

  1. The 80:20 Rule and Google AnalyticsAnalytics
  2. Google Analytics for UX researchAnalytics, Usability

2016

  1. Spektrix users: How to troubleshoot your Google Analytics (plus free dashboard)Spektrix, Analytics, How to

2015

  1. Connecting Collections: notes and slidesGeneral
  2. MuseumNext - The Museum DashboardGeneral

2014

  1. Results of our Facebook survey for arts and culture organisationsGeneral