Bespoke training
Workshops shaped around your team, your systems and your data.
Find your way around GA4, build reports that answer real questions, and understand what your tags are doing.
Training that uses your own data
Generic training is fine until someone asks, "but what does that mean for our website?" Bespoke training starts there instead.
We shape each session around your systems, your reports and the questions your team is actually trying to answer. Sessions are usually online. In-person options may be available depending on location.
Topics
Google Analytics 4 and Google Tag Manager
Google Ad Grants
Learn to manage your grant in-house, from account structure to keeping the right side of Google's rules.
SEO and AI search
How search and AI search work, what that means for your website, and how to build good habits into everyday publishing.
Content and social media
Plan, publish and measure content with a clearer idea of what is working and why.
Usability and audience research
Run simple tests and read the results, so improvements to your site are based on evidence rather than opinions.
Who it is for
Marketing teams, digital teams, box office and front of house colleagues, and senior leaders who want to understand what the numbers are telling them.
We can run one session for one team, or several for different groups. Leadership sessions tend to be shorter and lighter on jargon. We aim for lighter on jargon everywhere.
How it works
- A scoping call. We talk through your team, your tools and what you want people to be able to do afterwards.
- A tailored session. We deliver the training live, using your accounts and data where you are happy for us to.
- Follow-up materials. You get notes and resources to share with colleagues, and a chance to ask the questions that come up later.
Plan a session for your team
Send us a few lines about your team and what you want to improve. We will come back with a suggested format.