Higher education

We work with specialist arts and cultural institutions in higher education, including the Courtauld, the Royal College of Music, West Dean College of Arts and Conservation and Dartington Hall. They have a lot in common with the museums and venues we work with, and a few challenges of their own:

• Two jobs on one website. The same site has to recruit students and sell concerts, exhibitions, events and short courses to the public.
• Long journeys that are hard to follow. A prospective student might visit for months before an open day, then apply through a separate system. Unless your tracking joins those steps up, you can’t see what helped.
• Many audiences. Prospective and current students, parents, alumni, researchers, staff and the public all use the same site for very different things.
• Evidence for funders. Bids and reports are stronger when you can show who your digital work reaches and what it achieves.

Outside of marketing, digital data can play a role in learning design and the student experience. Connecting tools such as Google Analytics with a learning platform such as Canvas makes it easier to see which teaching resources are working and where students need more guidance.

• Measurement you can trustGA4 set up properly across your website, course pages and application journey, with dashboards people use.
• Usability researchTesting and audience research with prospective students and public audiences, to show what’s getting in their way.
• Getting foundCourse, event and short-course pages that turn up when people search, in Google and in AI search.
• TrainingAnalytics and user research training for marketing, admissions and digital teams.