Services: Google Ad Grants
Get $10,000 to spend on search ads every month
Eligible non-profits and charities get $10,000 every month from Google to spend on search ads. Free money from Google doesn’t mean you have free time, which is where we come in.
We’ll make sure you’re using your grant to its full effectiveness. Your Ad Grant will be set up according to the latest best practices and we’ll manage it for you month-to-month.
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Most of our clients want us to take care of the Ad Grant so that they can cross it off the to-do list and focus on other matters.
Our monthly retainer gets you an always-optimised, bespoke Ad Grant that keeps pace with Google’s continual updates and sidesteps common Ad Grant pitfalls.
You receive a monthly report and check-in call and the confidence that you’re making the most of your grant.
You’ll have a direct line to the person responsible for your account — no being handed off to managers who don’t understand your organisation.
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The very popular Jumpstart is a 3-month period during which we set up your new Ad Grant (or fix up an old one), get your tracking and conversions in place, and build a core set of campaigns.
After the three months you can take management in-house with a handover training session or switch to an ongoing retainer.
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If you’d prefer to manage the Ad Grant in-house but need some help to get started, we can help.
“Since One Further started managing our account, we have seen huge increases in reach, clicks and conversions month-on-month. It is also a huge load off the mind and team’s workload.”
The Arts and Culture Google Ad Grant Report 2025
The results of a study into how Google Ad Grants are being used in the arts and culture sector and where the biggest opportunities lie.
