Practical help using AI well, from AI search to AI-assisted reporting.
Some of your colleagues are excited about AI. Some are worried. Both groups have a point. We help arts organisations work out where AI is useful, where it is not, and how to use it without creating new problems.
We are happy to work with the sceptics. Healthy scepticism makes for better decisions.
People increasingly get answers from AI Overviews and AI assistants before they reach your website. We look at how your organisation appears, where that information comes from and what you can do to improve it. See ourSEO and AI search service.
We have also researched the impact of AI Overviews on the cultural sector. Read theoriginal report and the2026 update.
AI can speed up the dull parts of analysis and reporting. It can also confidently tell you things that are not true. We help you use it on top of sound data, with a human checking the answers. Start withanalytics and GA4.
We help content and marketing teams decide what AI is good for in their work, and what it is not. That can include a simple policy, agreed workflows and training, so people know what is fine, what needs a second pair of eyes and what to avoid.
Pasting audience data into a chatbot is the easiest way to get into trouble. We build data protection into every recommendation: what can go into which tool, what must stay out and who should sign it off.
We are not lawyers, so we will tell you when something needs your data protection lead or legal advice. For everything else, we will keep it practical.
Most AI support ends up as a session or two with your team. Take a look at ourbespoke training, shaped around the tools and policies you actually have.
Tell us what you are curious or worried about. We will suggest a sensible first step.