Search and discovery

People who would love what you do should be able to find you.

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Search and discovery

Someone out there is looking for a show to see this weekend, a gallery to take their kids to, or the information they need for their research. If you don't turn up when they search, they'll find someone else.

We help arts and cultural organisations grow their visibility wherever people are looking, so more of the right people find you, plan a visit and book.

The problem

Most cultural organisations have more to offer than their search presence suggests. Websites are built around how the organisation thinks, not how audiences search. Google Ad Grants accounts sit underused or get suspended. Paid budgets are spread thin with no clear sense of what's working. And AI search is changing how people discover things, with little guidance on what to do about it.

What we do

  • We find out how your audiences search, then help you shape your site and content to match.

    That covers technical fixes, content structure, and making sure your events, exhibitions and content are easy for search engines to understand.

  • Tools like ChatGPT, Gemini and Google's AI Overviews now answer many of the questions people used to search for.

    We help you understand how you appear in these answers and what you can do to show up more often and more accurately.

  • Eligible charities get up to $10,000 a month in free Google advertising.

    We set up, manage and grow Ad Grants accounts so they stay compliant and drive real visits and bookings.

    For in-house teams, we provide audits and training to help keep things in good shape.

  • When free channels aren't enough, we plan and run paid campaigns that reach new audiences and sell tickets, with tracking in place so you can see what your budget is doing.

How we work

We run it for you. We take on the day-to-day management of your search and advertising, with regular reporting and clear recommendations.

We support your team. If you'd rather keep things in-house, we can give your team the ongoing guidance, support and training to keep standards high.

You can start with one and move to the other as your needs change.

Who we've worked with

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  • "Since One Further started managing our account, we have seen huge increases in reach, clicks and conversions month-on-month. It is also a huge load off the mind and team’s workload".

    -- Rich Mix

  • “We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”

    -- Valued Client

  • “Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”

    -- Procurement Lead

Let’s talk

Get in touch