What we've done

We've worked with theatres, dance companies, opera houses and arts centres. As well as having a good understanding of the specific needs of those organisations, we also have extensive experience of many of the leading ticketing suppliers in the sector, including Tessitura and Spektrix.

Most of our projects are delivered for marketing and digital teams and we've worked across ticketing, membership, ecommerce, image licensing, publishing, and in-gallery interactives.

ANALYTICS PLANNING AND IMPLEMENTATION

Our projects cover a huge range of clients and needs, including:

• Carrying out analytics audits and fixing serious data quality issues

• Upgrading legacy website analytics

• Taking advantage of the additional functionality and flexibility of Google Tag Manager

• Working with developers to make website behaviours more easily trackable

• Developing KPIs and metrics to align with organisational and departmental objectives

• Providing marketing, box office and development teams with clearer information about how the website is performing

• Helping teams to make informed decisions around content publishing, including video and social media

• Carried out usability testing to inform priority areas for website development

• Ensuring compliance across issues such as GDPR and cookie compliance

Dashboards and reports

We've produced a variety of reports, from simple dashboards providing departments with information about website traffic, to more advanced reports that collect and present analysis from multiple sources.

Training

Just about every project that we take on involves some degree of training. We believe that knowledge about analytics belongs with the organisation, not with outside consultants.

If you would like your marketing team to have a better understanding of digital analytics tools such as Google Analytics and Google Tag Manager then we can deliver tailored training for you.

Ticketing and third party Systems

We've worked with many of the leading ticketing and CRM systems such as Tessitura, Spektrix, and TopTix and understand how they can integrated into website analytics tools.

Every organisation’s setup is slightly different and we’re used to working with multiple third party systems, such as email providers like Dotmailer, Mailchimp, Campaign Monitor, and Wordfly.

Want your team to get a better grip on your organisation's analytics?