On-demand courses

Our courses live on Coach, One Further's learning platform. Work through them when it suits you, pause for a show opening, and come back when you need a refresher.

Each course is written for people working in arts and culture, so the examples look like your job rather than a generic online shop.

• An introduction to Google Analytics 4

  Get to know your way around Google's vital analytics tool.

• Google Ad Grants for Arts Organisations

  Make the most of your free monthly Google Ads budget.

• Google Tag Manager Essentials

  Understand what tags, triggers and variables do, and how to use them with confidence.

• Facebook Ads for Arts Marketers

  Run your Facebook ad campaigns with confidence.

• Google Analytics 4 Reporting Kit

  Ready-made reporting to help you get useful answers out of GA4 faster.

Coach: All Access gives you access to all of our courses and webinars. Subscribers also get additional monthly webinars and Q&As.

We also run free webinars for the sector every quarter.

Courses cover the fundamentals. If your team needs help with your own accounts, data and setup, ourbespoke training is built for that. Plenty of teams start with a course and book a bespoke session to apply it.