Ticketing funnel optimisation
Your audiences shouldn't be made to jump through hoops.
Why it matters
Someone has chosen a show, picked a date and started to book their tickets. Then something gets in the way: a confusing seat map, an off-putting upsell, a payment step that fails on their phone. Maybe there’s something easier they can go and do. Maybe they’ll try again later. Maybe not.
We use analytics, usability testing and audience feedback to find where people drop out of your ticketing journey, then help you fix it.
How we work
A one-off review. Start with a single project to identify the biggest bottlenecks and leaks, and what to do about them.
Ongoing improvement. For organisations that want to keep improving, we can work through one priority journey each quarter: diagnosing, researching, recommending changes and checking the results once they're live. We can also run rounds of usability research and Customer Effort Score surveys, with follow-ups on how recommendations are progressing.
Chris and the team were fantastic. I wouldn’t hesitate to recommend them to others looking to better understand the strengths and weaknesses of their website.
Let’s talk
If you think your booking journey is losing people, we can help you find out where and why.