Ticketing funnel optimisation
Your audiences shouldn't be made to jump through hoops.
Ticketing funnel optimisation
Someone has chosen a show, picked a date and started to book their tickets. Then something gets in the way: a confusing seat map, an off-putting upsell, a payment step that fails on their phone. Maybe there’s something easier they can go and do. Maybe they’ll try again later. Maybe not.
We use analytics, usability testing and audience feedback to find where people drop out of your ticketing journey, then help you fix it.
What we do
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We combine your analytics with audience feedback and methods such as session replays and first-click tests to show where people drop out and why, with a prioritised list of fixes.
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We watch real audience members completing user journeys on your website so we can see the areas of friction and understand where expectations don’t meet reality.
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This post-transaction survey often provides the highest amount of impact for the effort required.
With our proprietary survey tool (compatible with TNEW, Spektrix, Ticketsolve and others), we can link feedback to product categories for deeper insights.
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We make sure your analytics tracks people from landing page to purchase, so you can see how your website performs.
How we work
A one-off review. Start with a single project to identify the biggest bottlenecks and leaks, and what to do about them.
Ongoing improvement. For organisations that want to keep improving, we can work through one priority journey each quarter: diagnosing, researching, recommending changes and checking the results once they're live. We can also run rounds of usability research and Customer Effort Score surveys, with follow-ups on how recommendations are progressing.
Who we've worked withLOGO
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Let’s talk
If you think your booking journey is losing people, we can help you find out where and why.