GEM Conference 2026
What you can build now
The creative opportunity of AI tools for learning
If you’re here, chances are you scanned a QR code that was on a big screen. Thank you for doing that. In return, here are some links and slides.
Here you can find:
Slides from the talk
Links to things Chris referenced
Our report on The Impact of AI Overview on the Cultural Sector
Slides
You can get the slides here.
Links
Science Museum - Games and apps
British Museum - Bayeux Tapestry interactive experience
Museum Development South West - Build your own touchscreen interactive
Sangeet Paul Choudary - Reshuffle
Benedict Evans - AI eats the world
AI Overview Report
Having seen the impact of AI Overviews on search traffic to some of our clients’ websites, we wanted to take a broader look at what was happening.
So we analysed search performance for 100 UK cultural organisations, covering museums, theatres, heritage sites, galleries, and more. Then we wrote up a report with suggestions for what to do if you’re impacted.
See a summary of our findings and download the report here.
Thanks very much
If you want to chat about any of the ideas Chris raised in his talk, try and catch him if you see him around the rest of the day or get in touch here.
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