AMA Digital Marketing Day 2025

The Evolution of Search

What to do when Google stops sending you visitors

If you’re here, then chances are you scanned a QR code that was on a big screen. In which case, hello!

Here are your prizes for coming along to Bethany Downs’ talk at the AMA’s 2025 Digital Marketing Day:

• Slides from the talk

• Our AI Overview report

• A free AI Overview visibility review

• A free AI search optimisation checklist

Slides

You can download the slides here.

AI Overview Report

Having seen the impact of AI Overviews on search traffic to some of our clients’ websites, we wanted to take a broader look at what was happening.

So we analysed search performance for 100 UK cultural organisations, covering museums, theatres, heritage sites, galleries, and more. Then we wrote up a report with suggestions for what to do if you’re impacted.

See a summary of our findings and download the report here.

Free AI Overview visibility review

We did quite a few of these, but we’ve to draw this offer to a close.

If AI visibility is something that you’re interested in or concerned about, and you’d like to work with someone to figure out the best approach for you, do get in touch.

Free AI search optimisation checklist

Bethany has put together an optimisation checklist that you can refer to when writing or refreshing content on your website.

If it would be useful for your team to have some training around this, drop us a line.

Thanks very much!

If you enjoyed the talk, please let Bethany know if you see her around the rest of the conference.

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