Analytics

2024

  1. How arts marketers can fix conversion problemsPaid ads, Analytics, Ad Grants
  2. 5 things arts organisations should remember when building a new websiteUsability, Analytics, Cookies
  3. Tessitura and Google Analytics 4: the complete guideAnalytics, integrations, Tessitura

2023

  1. What we discovered about museum online collectionsAnalytics
  2. How cookie consent managers can mess up your GA4 dataAnalytics, Cookies

2022

  1. How to set up Google Analytics 4 with SpektrixAnalytics, Spektrix, How to
  2. Google Analytics 4: lessons learned (so far)Analytics, How to

2021

  1. How to audit your museum websiteAnalytics, SEO, Content, Usability
  2. Museum digital dashboards: What we've learned and where to beginAnalytics

2020

  1. Using website analytics to improve the ticket buying experienceAnalytics, Usability
  2. Website analytics in museums: how each department can benefitAnalytics

2019

  1. Improving data quality in Google AnalyticsAnalytics

2017

  1. The 80:20 Rule and Google AnalyticsAnalytics
  2. Google Analytics for UX researchAnalytics, Usability

2016

  1. Spektrix users: How to troubleshoot your Google Analytics (plus free dashboard)Spektrix, Analytics, How to