Insights

How-to guides, research and notes for people working in digital at arts and cultural organisations.

2026

  1. AI in the cultural sector: what all the surveys tell us
  2. 2026 Update: The Impact of AI Overviews in the Cultural Sector
  3. Now hiring: Digital Marketer (PPC-focused)
  4. Usability problems on cultural websites. Part 1: finding things
  5. SEO visibility of US arts institutions. Lessons from the data, 2025-26
  6. SEO visibility 2025-2026: how 100 UK arts organisations are performing

2025

  1. Report: The impact of AI Overviews in the cultural sector
  2. How to fix campaign tracking in Google Analytics 4
  3. Conferences and events for arts marketers in 2025

2024

  1. How arts marketers can fix conversion problems
  2. 5 things arts organisations should remember when building a new website
  3. How art galleries can use Google Ad Grants
  4. Tessitura and Google Analytics 4: the complete guide
  5. Insights from UX London 2024
  6. Read these essential culture & tech newsletters
  7. Understand your audiences with UX research
  8. Google Ad Grants for orchestras: how to use $10,000 on search ads
  9. Your Universal Analytics data will be deleted in July 2024
  10. Google Consent Mode V2 and what it means for arts organisations

2023

  1. What we discovered about museum online collections
  2. Reflections from the 2023 MCG Conference
  3. Google Ad Grants for indie cinemas: $10,000 to spend on search ads every month
  4. How cookie consent managers can mess up your GA4 data
  5. Invitation to participate: Benchmarking online collections
  6. 12 website usability issues for museums and theatres to avoid
  7. An introduction to Facebook pixels for arts marketers
  8. How your museum or theatre website might be sabotaging your ads (and how to fix it)
  9. Google Ad Grants for theatres: How to use free ad spend to boost your online presence

2022

  1. How to set up Google Analytics 4 with Spektrix
  2. How to fix SEO mistakes on museum & theatre websites
  3. The Cultural Content Report 2022
  4. SEO for theatres and arts venues: how to solve common problems
  5. Digital skills training for the cultural sector
  6. SEO for museums: How to get it right
  7. Applying strategy to your content creation
  8. Google Analytics 4: lessons learned (so far)
  9. Cookie consent in museums and theatres: 5 things we’ve learned
  10. Cookies 101: What cultural organisations need to know
  11. Webinar: Who are your Missing Audiences?
  12. Digital transformation in theatres: What it is and where to begin

2021

  1. What is Content Strategy and why should museums care?
  2. How to audit your museum website
  3. How museums can make the most of Google Ad Grants
  4. Strategy in a Structural Break: COVID and the Culture Sector
  5. Let's Get Real: 10 years on and just in time
  6. Museum digital dashboards: What we've learned and where to begin

2020

  1. Notes from BrightonSEO, October 2020
  2. Visualised #5: Culture Recovery Fund Grants - Rounds 1 & 2
  3. Using website analytics to improve the ticket buying experience
  4. Website analytics in museums: how each department can benefit
  5. Introducing… Coach: digital training for culture professionals
  6. Visualised #4: After The Interval
  7. Visualised #3: National Theatre at Home
  8. Visualised #2: Grants awarded by the National Lottery Heritage Fund
  9. Visualised #1: Visitor figures for UK museums and galleries
  10. Visualised. Our series of cultural sector data visualisations

2019

  1. Improving data quality in Google Analytics

2017

  1. The 80:20 Rule and Google Analytics
  2. Google Analytics for UX research

2016

  1. Spektrix users: How to troubleshoot your Google Analytics (plus free dashboard)

2015

  1. Connecting Collections: notes and slides
  2. MuseumNext - The Museum Dashboard

2014

  1. Results of our Facebook survey for arts and culture organisations