Case study: Henry Moore Foundation
We were brought in at an early stage to inform a new website design, with data-driven insights into audience behaviour and inclusivity.
Founded in 1977 by Henry Moore and his family to encourage public appreciation of the visual arts, the Henry Moore Foundation is based in Leeds, with a sculpture garden in Hertfordshire. The Foundation hosts exhibitions, supports innovative sculpture projects, and furthers research on Henry Moore’s work.
When it came time to redesign their website in 2021, the Foundation wanted to make sure the new design would improve in every area, including usability, inclusivity, accessibility and search engine optimisation.
We were brought in at an early stage to help inform the project.
We carried out detailed research ahead of the redesign. It had four parts:
Collaborating with their knowledgeable team was a joy, as they expertly guided us through each phase and helped us make a case for a larger website transformation based on the data they found.
Our findings gave the Foundation the data and recommendations to shape the new version of the site, and following them, it began a redesign with special consideration for usability and accessibility.
The new design launched in Q4 2022, with a new black and white theme, easily readable text and streamlined navigation. Below, the old website sits beside the new design, with its clearer main navigation and simpler contrast.
One Further brought their A-game while auditing our previous website ahead of its much-needed refresh.
The website
The footer
These critical insights formed a key report that became the roadmap for an online transformation.
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Talk to us early. We’ll tell you, plainly, what your current site can teach the new one.