Blog

Now hiring: Digital Marketer (PPC-focused)
We're looking for a Digital Marketer to join the One Further team, working with leading cultural organisations on campaigns across Google Ads (via Google Ad Grants) and Facebook Ads.

Tessitura and Google Analytics 4: the complete guide
In this guide, we'll go through everything you need to think about when using Google Analytics with Tessitura.

Reflections from the 2023 MCG Conference
Some of the One Further team went along to the 2023 Museum Computer Group Conference. Here are some of their thoughts.

How cookie consent managers can mess up your GA4 data
Cookie consent managers can cause unexpected problems. Find out what can go wrong, how to spot it, and how to fix it.

Invitation to participate: Benchmarking online collections
We're running a benchmarking project to answer some broad questions about how the online collections of museums and galleries are accessed and engaged with - and we’d like your help.

Google Ad Grants for theatres: How to use free ad spend to boost your online presence
A Google Ad Grant gives theatres $10,000 each month to spend on search ads. Find out how to make the most of your grant.