How-to guides, research and notes for people working in digital at arts and cultural organisations.https://www.onefurther.comen-gbhttps://www.onefurther.com/insights/2026-update-ai-overviews-in-the-cultural-sectorhttps://www.onefurther.com/insights/2026-update-ai-overviews-in-the-cultural-sectorLast year, we published a report showing how Google's AI Overviews were affecting search traffic for arts and culture organisations. We had seen that organic search traffic had decreased for some organisations and wantedThu, 17 Sep 2026 08:00:17 GMThttps://www.onefurther.com/insights/now-hiring-digital-marketer-ppchttps://www.onefurther.com/insights/now-hiring-digital-marketer-ppcWe're looking for a Digital Marketer to join the One Further team, working with leading cultural organisations on campaigns across Google Ads (especially Google Ad Grants) and Meta Ads.Tue, 28 Jul 2026 09:30:00 GMTCareershttps://www.onefurther.com/insights/usability-problems-on-cultural-websites-part-1-finding-thingshttps://www.onefurther.com/insights/usability-problems-on-cultural-websites-part-1-finding-thingsWe see many usability issues on museum and theatre websites, and the same ones keep coming back. This three-part series sums up the common traps and pitfalls you should avoid too, and we’re starting with problems that arise when finding things.Sat, 06 Jun 2026 08:11:35 GMThttps://www.onefurther.com/insights/seo-us-arts-instutuions-2025-2026https://www.onefurther.com/insights/seo-us-arts-instutuions-2025-2026We wanted to understand how visible some of the most significant US arts and culture organizations are in Google search. To do this, we picked a group of 100 major cultural institutions and used data from SISTRIX to see Mon, 27 Apr 2026 14:58:39 GMThttps://www.onefurther.com/insights/seo-visibility-uk-arts-organisations-2025-2026https://www.onefurther.com/insights/seo-visibility-uk-arts-organisations-2025-2026Every year, we take a snapshot of search visibility across the UK arts and culture sector to figure out how things are looking. This year, we decided to publish the findings. Half of the organisations in our sample improWed, 07 Jan 2026 17:21:42 GMThttps://www.onefurther.com/insights/ai-overviews-cultural-sector-reporthttps://www.onefurther.com/insights/ai-overviews-cultural-sector-reportDiscover how Google’s AI Overviews are reshaping search traffic for UK arts and culture organisations in 2025 with our free report with key trends, data, and practical steps to adapt.Mon, 01 Sep 2025 15:46:34 GMThttps://www.onefurther.com/insights/how-to-fix-campaign-tracking-in-google-analytics-4https://www.onefurther.com/insights/how-to-fix-campaign-tracking-in-google-analytics-4We’re pushing for arts and cultural organisations to up their game when it comes to campaign tracking in Google Analytics 4. If you run promotional campaigns, chances are you like to know how they perform. Missing data cFri, 14 Feb 2025 14:15:28 GMThttps://www.onefurther.com/insights/arts-marketing-conferences-and-events-to-know-about-in-2025https://www.onefurther.com/insights/arts-marketing-conferences-and-events-to-know-about-in-2025We’ve put together a selection of conferences and events relevant to arts marketers in the UK to help you plan your 2025. If you’re looking to get tickets or even pitch an idea for a talk, take a look at our round-up and Tue, 04 Feb 2025 12:06:51 GMThttps://www.onefurther.com/insights/how-arts-marketers-can-fix-conversion-problemshttps://www.onefurther.com/insights/how-arts-marketers-can-fix-conversion-problemsDon’t let your website sabotage your campaign conversions.Wed, 27 Nov 2024 16:02:27 GMTPaid adsAnalyticsAd Grantshttps://www.onefurther.com/insights/dont-forget-these-5-things-when-building-a-new-websitehttps://www.onefurther.com/insights/dont-forget-these-5-things-when-building-a-new-websiteIt's a lot easier to sort these things up front, rather than fix them later.Fri, 13 Sep 2024 15:41:27 GMTUsabilityAnalyticsCookieshttps://www.onefurther.com/insights/how-art-galleries-can-use-google-ad-grantshttps://www.onefurther.com/insights/how-art-galleries-can-use-google-ad-grantsWe work with galleries across the UK and beyond to make sure they’re getting the best results from their Google Ad Grant. If you’re responsible for digital marketing at a gallery, keep reading for tips on how to make the Tue, 27 Aug 2024 13:36:12 GMThttps://www.onefurther.com/insights/tessitura-google-analytics-complete-guidehttps://www.onefurther.com/insights/tessitura-google-analytics-complete-guideIn this guide, we'll go through everything you need to think about when using Google Analytics with Tessitura.Fri, 02 Aug 2024 18:14:00 GMTAnalyticsintegrationsTessiturahttps://www.onefurther.com/insights/ux-london-2024https://www.onefurther.com/insights/ux-london-2024Alix looks back on UX London 2024.Thu, 27 Jun 2024 14:41:32 GMTUsabilityhttps://www.onefurther.com/insights/read-these-essential-culture-tech-newslettershttps://www.onefurther.com/insights/read-these-essential-culture-tech-newslettersStay up-to-date on everything happening in culture and tech with our round-up of the best sector newsletters.Tue, 28 May 2024 14:39:27 GMTContenthttps://www.onefurther.com/insights/better-understand-your-audiences-with-ux-researchhttps://www.onefurther.com/insights/better-understand-your-audiences-with-ux-researchThe term ‘UX’ (User Experience) describes how a user interacts with and experiences a product, system or service. And it’s remarkably easy to get wrong. Part of the challenge is being able to identify the successes and failures of your own website, when you’re so close to it.Tue, 23 Apr 2024 16:10:58 GMTUsabilityhttps://www.onefurther.com/insights/how-orchestras-can-use-google-ad-grantshttps://www.onefurther.com/insights/how-orchestras-can-use-google-ad-grantsA Google Ad Grant gives orchestras $10,000 each month to spend on search ads. Find out how to make the most of your grant.Fri, 01 Mar 2024 12:54:43 GMTAd Grantshttps://www.onefurther.com/insights/your-universal-analytics-data-is-being-deleted-in-julyhttps://www.onefurther.com/insights/your-universal-analytics-data-is-being-deleted-in-julyGoogle is going to delete your Universal Analytics data. Here’s how to save it.Fri, 23 Feb 2024 15:27:43 GMThttps://www.onefurther.com/insights/google-consent-mode-v2-and-what-it-means-for-arts-organisationshttps://www.onefurther.com/insights/google-consent-mode-v2-and-what-it-means-for-arts-organisationsIf you want to use retargeting via Google Ads from March 2024 then you’ll need to be using a cookie consent banner that’s compatible with Google’s Consent Mode V2.Tue, 09 Jan 2024 15:18:41 GMTCookieshttps://www.onefurther.com/insights/6-key-factors-about-how-online-collections-workhttps://www.onefurther.com/insights/6-key-factors-about-how-online-collections-workWe started the Discovering Online Collections project to identify how audiences find and interact with digital objects from museums and galleries. The report, launched in November 23, analysed data from 50 organisations across five countries. There’s lots more to come in 2024, but here are the six initial key takeaways.Wed, 06 Dec 2023 12:21:56 GMTAnalyticshttps://www.onefurther.com/insights/reflections-from-the-2023-mcg-conferencehttps://www.onefurther.com/insights/reflections-from-the-2023-mcg-conferenceSome of the One Further team went along to the 2023 Museum Computer Group Conference. Here are some of their thoughts.Fri, 01 Dec 2023 00:26:45 GMThttps://www.onefurther.com/insights/how-cinemas-can-use-google-ad-grantshttps://www.onefurther.com/insights/how-cinemas-can-use-google-ad-grantsA Google Ad Grant gives cinemas $10,000 each month to spend on search ads. Find out how to make the most of your grant.Tue, 17 Oct 2023 14:47:57 GMTAd Grantshttps://www.onefurther.com/insights/how-cookie-consent-managers-can-mess-with-your-google-analytics-4-datahttps://www.onefurther.com/insights/how-cookie-consent-managers-can-mess-with-your-google-analytics-4-dataCookie consent managers can cause unexpected problems. Find out what can go wrong, how to spot it, and how to fix it.Thu, 21 Sep 2023 14:34:05 GMTAnalyticsCookieshttps://www.onefurther.com/insights/invitation-benchmarking-online-collectionshttps://www.onefurther.com/insights/invitation-benchmarking-online-collectionsWe're running a benchmarking project to answer some broad questions about how the online collections of museums and galleries are accessed and engaged with - and we’d like your help.Thu, 31 Aug 2023 14:00:00 GMThttps://www.onefurther.com/insights/website-usability-issues-for-museums-and-theatreshttps://www.onefurther.com/insights/website-usability-issues-for-museums-and-theatresHere are the 12 most common website usability issues we’ve seen and how to fix them.Wed, 07 Jun 2023 12:34:11 GMTContenthttps://www.onefurther.com/insights/intro-to-facebook-pixel-arts-marketershttps://www.onefurther.com/insights/intro-to-facebook-pixel-arts-marketersEverything you need to know about setting up a Facebook pixel.Wed, 15 Mar 2023 16:31:52 GMTPaid adsHow tohttps://www.onefurther.com/insights/stop-your-website-sabotaging-your-adshttps://www.onefurther.com/insights/stop-your-website-sabotaging-your-adsImproving your website can help your ads run more efficiently. We identify common pitfalls and how to avoid them.Wed, 08 Feb 2023 12:12:48 GMTAd Grantshttps://www.onefurther.com/insights/how-theatres-can-use-google-ad-grantshttps://www.onefurther.com/insights/how-theatres-can-use-google-ad-grantsA Google Ad Grant gives theatres $10,000 each month to spend on search ads. Find out how to make the most of your grant.Fri, 20 Jan 2023 17:01:28 GMTAd Grantshttps://www.onefurther.com/insights/how-to-set-up-google-analytics-4-with-spektrixhttps://www.onefurther.com/insights/how-to-set-up-google-analytics-4-with-spektrixEverything you need to get started with Google Analytics 4 and Spektrix.Tue, 06 Dec 2022 12:56:53 GMTAnalyticsSpektrixHow tohttps://www.onefurther.com/insights/seo-mistakes-museums-and-theatreshttps://www.onefurther.com/insights/seo-mistakes-museums-and-theatresWe take a look at 10 common SEO mistakes that you’ll want to avoid when managing or redesigning a website.Wed, 16 Nov 2022 13:39:01 GMTSEOHow tohttps://www.onefurther.com/insights/cultural-content-survey-2022https://www.onefurther.com/insights/cultural-content-survey-2022Our sector-wide report into the current state of content creation in the cultural sector is now available to download.Thu, 20 Oct 2022 15:00:00 GMThttps://www.onefurther.com/insights/seo-for-theatres-and-arts-venueshttps://www.onefurther.com/insights/seo-for-theatres-and-arts-venuesFind out why arts venue websites have slightly unusual SEO requirements, and how you can improve your visibility in search engines.Tue, 11 Oct 2022 15:15:07 GMTSEOHow tohttps://www.onefurther.com/insights/digital-skills-training-for-the-cultural-sectorhttps://www.onefurther.com/insights/digital-skills-training-for-the-cultural-sectorWe’ve collected the best training for arts professionals in one, convenient blog post.Wed, 14 Sep 2022 10:14:32 GMTHow toTraininghttps://www.onefurther.com/insights/seo-for-museums-how-to-get-it-righthttps://www.onefurther.com/insights/seo-for-museums-how-to-get-it-rightHow to make sure that your museum’s website is appearing in the right search results.Tue, 09 Aug 2022 12:51:59 GMTSEOHow tohttps://www.onefurther.com/insights/applying-strategy-to-your-content-creationhttps://www.onefurther.com/insights/applying-strategy-to-your-content-creationWe look at what the point of creating all this content might be – who it’s for, and what purpose it can serve for your organisation in terms of digital audience development.Wed, 06 Jul 2022 08:41:15 GMTContentHow tohttps://www.onefurther.com/insights/webinar-google-analytics-4-lessons-learned-so-farhttps://www.onefurther.com/insights/webinar-google-analytics-4-lessons-learned-so-farWe have a free webinar coming up at the end of July during which we’ll be updating everyone about Google Analytics 4. Register your place today.Wed, 29 Jun 2022 12:44:01 GMTAnalyticsHow tohttps://www.onefurther.com/insights/cookie-consent-in-museums-and-theatreshttps://www.onefurther.com/insights/cookie-consent-in-museums-and-theatresWe’ve worked with organisations like the British Museum, National Portrait Gallery, Tate and the Victoria & Albert Museum on their cookie consent setups. Here are five of the lessons we’ve learned.Fri, 24 Jun 2022 09:00:00 GMTCookiesHow tohttps://www.onefurther.com/insights/cookies-101-what-cultural-organisations-need-to-knowhttps://www.onefurther.com/insights/cookies-101-what-cultural-organisations-need-to-knowEverything cultural organisations need to know about cookie consent.Fri, 27 May 2022 14:20:06 GMTCookiesHow tohttps://www.onefurther.com/insights/watch-the-missing-audiences-webinarhttps://www.onefurther.com/insights/watch-the-missing-audiences-webinarIn collaboration with Indigo and Baker Richards, we present the Insights Alliance’s latest research on post-Covid Missing Audiences. Catch up on the essential webinar.Tue, 08 Mar 2022 15:11:00 GMTReporthttps://www.onefurther.com/insights/digital-transformation-in-theatreshttps://www.onefurther.com/insights/digital-transformation-in-theatresNo matter where your organisation is on its digital transformation journey, we are here to highlight opportunities and address the challenges of integrating digital solutions into your theatre.Tue, 01 Feb 2022 14:04:16 GMTHow tohttps://www.onefurther.com/insights/museum-digital-content-strategyhttps://www.onefurther.com/insights/museum-digital-content-strategyGeorgina Brooke, Content Strategist at One Further unpacks what content strategy is and why it’s important to museums now.Thu, 18 Nov 2021 17:31:47 GMTContenthttps://www.onefurther.com/insights/museum-website-auditshttps://www.onefurther.com/insights/museum-website-auditsFor many museums, their website is the most important part of their online presence. Here are some of the most effective ways you can audit a museum website.Tue, 10 Aug 2021 23:23:43 GMTAnalyticsSEOContentUsabilityhttps://www.onefurther.com/insights/how-museums-can-use-google-ad-grantshttps://www.onefurther.com/insights/how-museums-can-use-google-ad-grantsMuseums can give their digital ad budgets a boost by using a $10k/month Google Ad Grant as the foundation of their paid search activity. Here’s how to make the most of it.Tue, 06 Apr 2021 11:22:00 GMTAd GrantsHow tohttps://www.onefurther.com/insights/covid-content-strategyhttps://www.onefurther.com/insights/covid-content-strategyGeorgina Brooke on developing effective strategies that see the opportunities provided by ‘structural breaks’.Thu, 04 Feb 2021 09:20:02 GMThttps://www.onefurther.com/insights/lets-get-real-10-years-on-and-just-in-timehttps://www.onefurther.com/insights/lets-get-real-10-years-on-and-just-in-timeHow we’re working with Culture24 on their latest Let’s Get Real project, and why it’s so timely.Thu, 21 Jan 2021 13:44:14 GMThttps://www.onefurther.com/insights/museum-digital-dashboardshttps://www.onefurther.com/insights/museum-digital-dashboardsWith museums continuing to increase their digital output, here are our tips for creating useful dashboards for showing usage and impact, for spotting issues, and identifying opportunities to make improvements.Mon, 04 Jan 2021 18:11:39 GMTAnalyticshttps://www.onefurther.com/insights/notes-from-brightonseo-october-2020https://www.onefurther.com/insights/notes-from-brightonseo-october-2020Eisha attended BrightonSEO virtually and picked up some tips on search engine optimisation, Data Studio, and Google Analytics.Thu, 22 Oct 2020 16:23:15 GMThttps://www.onefurther.com/insights/visualised-5-culture-recovery-fundhttps://www.onefurther.com/insights/visualised-5-culture-recovery-fundTake a look at which organisations and regions have been awarded grants from the first round of the Culture Recovery Fund using this visualisation.Mon, 12 Oct 2020 16:32:15 GMThttps://www.onefurther.com/insights/website-analytics-improve-ticket-buying-experiencehttps://www.onefurther.com/insights/website-analytics-improve-ticket-buying-experienceHere’s how ticketing providers, web agencies and in-house teams can work together to use data to create a better ticketing buying experience.Thu, 08 Oct 2020 22:30:21 GMTAnalyticsUsabilityhttps://www.onefurther.com/insights/website-analytics-museum-departmentshttps://www.onefurther.com/insights/website-analytics-museum-departmentsHow different museum departments can benefit from the insights that website analytics can give. Including digital teams, online ticketing, ecommerce, education, collections, and more.Mon, 27 Jul 2020 23:27:44 GMTAnalyticshttps://www.onefurther.com/insights/introducing-coachhttps://www.onefurther.com/insights/introducing-coachWe’ve launched Coach: digital training for cultural professionals. Here’s what it is and why we’ve launched it.Sun, 12 Jul 2020 17:52:05 GMThttps://www.onefurther.com/insights/visualised-4-after-the-intervalhttps://www.onefurther.com/insights/visualised-4-after-the-intervalWe created an interactive dashboard to view data from the After The Interval survey that looks at audience attitudes towards booking and attending live events.Sun, 17 May 2020 22:09:00 GMTvisualisedhttps://www.onefurther.com/insights/visualised-3-national-theatre-at-homehttps://www.onefurther.com/insights/visualised-3-national-theatre-at-homeWe’ve explored some of the data that was generated from the National Theatre at Home broadcast of One Man, Two GuvnorsFri, 17 Apr 2020 12:17:54 GMThttps://www.onefurther.com/insights/visualised-2-national-lottery-heritage-fund-grantshttps://www.onefurther.com/insights/visualised-2-national-lottery-heritage-fund-grantsThe second entry in our Visualised series is a tool for exploring the grants awarded by the National Lottery Heritage Fund between 2013 and 2019.Thu, 27 Feb 2020 00:21:27 GMTvisualisedhttps://www.onefurther.com/insights/visualised-1-visitor-figures-uk-museums-gallerieshttps://www.onefurther.com/insights/visualised-1-visitor-figures-uk-museums-galleriesFor the first entry in our Visualised series, watch the UK's museums and galleries battle it out over the years. These animated bar charts show visitor figures from 2004 to 2019.Fri, 24 Jan 2020 12:31:16 GMThttps://www.onefurther.com/insights/visualised-cultural-sector-data-visualisationshttps://www.onefurther.com/insights/visualised-cultural-sector-data-visualisationsAnnouncing Visualised, our new series where we’ll visualise cultural sector data, kicking off Jan 2020.Fri, 24 Jan 2020 12:24:16 GMThttps://www.onefurther.com/insights/improving-data-quality-google-analyticshttps://www.onefurther.com/insights/improving-data-quality-google-analyticsA brief run through some of the steps that we take on the Google Analytics accounts we work with to tidy up the data and make analysis easier.Fri, 15 Feb 2019 11:36:33 GMTAnalyticshttps://www.onefurther.com/insights/80-20-rule-google-analyticshttps://www.onefurther.com/insights/80-20-rule-google-analyticsThree tips for getting the most from Google Analytics in the shortest time.Wed, 20 Sep 2017 19:48:01 GMTAnalyticshttps://www.onefurther.com/insights/google-analytics-for-ux-researchhttps://www.onefurther.com/insights/google-analytics-for-ux-researchIf you're using Google Analytics for UX research then you'll quickly realise that page views don't tell the whole story. This is how you should use Google Analytics to really see what users do.Thu, 27 Apr 2017 15:42:35 GMTAnalyticsUsabilityhttps://www.onefurther.com/insights/spektrix-google-analytics-troubleshooting-dashboardhttps://www.onefurther.com/insights/spektrix-google-analytics-troubleshooting-dashboardHow to troubleshoot your Google Analytics account if you're using Spektrix. Use this free dashboard to find useful insights within seconds. Read moreMon, 19 Dec 2016 12:11:22 GMTSpektrixAnalyticsHow tohttps://www.onefurther.com/insights/connecting-collections-notes-and-slideshttps://www.onefurther.com/insights/connecting-collections-notes-and-slidesThese are the notes and slides from the talk by Chris Unitt of One Further and Eylan Ezekiel at the Connecting Collections Conference on 28 June 2015.Sun, 28 Jun 2015 18:13:33 GMTGeneralhttps://www.onefurther.com/insights/museumnext-museum-dashboardhttps://www.onefurther.com/insights/museumnext-museum-dashboardSlides and notes to accompany a presentation by Kati Price, Head of Digital Media at the V&A and Chris Unitt, founder of One Further at MuseumNext 2015.Tue, 21 Apr 2015 10:27:11 GMTGeneralhttps://www.onefurther.com/insights/results-facebook-survey-arts-culture-organisationshttps://www.onefurther.com/insights/results-facebook-survey-arts-culture-organisationsThe free report is now available to download and has had a good reception.Fri, 18 Jul 2014 12:59:16 GMTGeneral